Store Evaluation Services
Offering more than 20 years of experience specializing in Store Evaluation and Development focusing on:
7 key elements
- Layout,
- Design,
- Merchandising (product/display placement and presentation),
- Branding/Marketing,
- Product Management,
- Customer Service, and
- Loss Prevention.
The service provides a detailed report on the above seven elements and recommendations that improves traffic flow, increases sales and create a better shopping environment.
Western Cycle;
Evaluation Results: Bill, a third generation owner of this Edmonton based bike store, was looking to improve his sales. The analysis showed that the existing layout was not using the business's anchor product to generate traffic flow throughout the space.
Changes Implemented: The store was odd shaped and had a small second level. The layout was changed to draw consumers to the back of the store for the anchor products which was the large selection of BIKES. Relocated all the high margin impulse items into the traffic pattern forcing the shopper to pass by them on the way to the bikes. Redesigned the customer service center around what was determined a dead corner, maximizing the complete store space.
Result Achieved: A 20 to 30% increase in sales on high margin bike accessories.
Mounted Police Gift Shoppe;
Evaluation Results: Bruce, purchased this store in the Rocky Mountains small town of Jasper, Alberta. Analysis showed an inconsistent traffic flow throughout his store. The layout of the fixtures and type of fixtures were not conducive to shopping.
Changes Implemented: Made the product more visible by changing the fixtures and adding a dressing room. Created store sections using high wood fixtures, complementary to existing decor, that were butt up against the wall shelving. This created alcoves for the various target audiences and the modular fixtures allowed more flexibility for merchandising by using shelving, hang rail for clothing or hooks for smaller products.Result Achieved: Generated traffic into the store and increased sales by 3% while other stores in this tourist town lost sales on average of 10 to 12% during this period. "Customers actually started trying clothes on while on the floor and using the dressing room", exclaimed Bruce.
Services can be provided:
1. in-person,
2. by viewing video of your store and conference calls ,
3. by viewing store photos or drawings and conference calls.
Cobbs Clothing;
Evaluation Results: Deb, manager of a clothing store in Sylvan, Alberta. Not getting consistent traffic flow throughout the store. Traditional clothing store layout and type of fixtures used were not conducive to shopping.
Changes Implemented: Took advantage of high ceilings for off the wall display and created departments within departments opening the store visually. Changed fixtures to open traffic lanes, diversify merchandising of product and created more display space. Created a complete different look and feel with new wall colors, displays and customer service counters.Result Achieved: Generated a comfortable traffic flow into the store and increased sales.
A Store Evaluation package involves a detailed analysis of the store. During your stores power hours John will want to observe customer behavior. Key store personnel are interviewed and a pre-questionnaire is completed by the store manager or owner/operator. The store itself is reviewed along with some measurements and photos may be taken. John then completes his analysis in a detailed report addressing the 7 key elements in play within the existing retail space. Dependent on the detail of information sought by the client, a customer survey can be prepared and implemented. The results are compiled and analyzed with findings presented.
- a pre-questionnaire and staff interviews
- customer behavior is observed, store is visually reviewed with photos taken
- detailed report with recommendations provided
- can include a customer survey*
Don't delay contact us today to help improve your retail profits.