Pre-Plan Questionnaire - Store Design and Development

1) Are we working with?

A new store(s)

A relocation or expansion of an existing store(s)

A retrofit of an existing store(s)

2) If an existing store, what are your location and space strengths and weaknesses?

3) What products and services are you selling?

Jewelry, Novelty, Gifts, Clothing, Liquor, pharmacy, grocery, convenience, automotive, pets/supplies, sports/recreation, industrial supplies, or some combination of the above?

4) What expertise or experience do you have with selling your product?

5) Who are your competitors and how will you be different?

We are very interested in your vision. Your store concept may be based on a lack of competition, a novel approach to an existing business model, an altogether new concept, better value or exceptional service. We want to know why you think you will be able to compete in your marketplace. What makes you special?

6) What type of location and style of space are you going in to?

A shopping mall

A strip mall

Free standing building

Kiosk

Other location specifics, for example are you in a rural or urban community, do you consider yourself a destination store.

7) Do you have a vision of how you would like your store to look; the visual environment, functionality and atmosphere?

What is your wish list?

A) Flooring

B) Walls

C) Ceiling

D) Fixtures and Counter

8) When is your target date and time frame to open?

9) What's your budget for store design and development? Consider any leasehold improvement allowances from your landlord.

A design and build of a retail store requires a series of construction related expenditures that involve the following.

Design plans and Construction:

A) The store front and signage will have to be designed around the landlord specs and permit requirements.

B) The completed shell expenses may include HVAC, paint, flooring, ceiling, lighting, sprinklers, and any walls for back rooms, dressing rooms, offices and bathrooms. Other costs may include engineering plans, building permits, etc.

C) Store fixtures and customer service counters/center. I always try to steer my clients into understanding that fixtures need to be functional and mobile. Secondly, the importance of the customer service counter(s) being the nerve center of your business.

D) The Extras that make your store unique; graphics, interior signage, props (visual/electronic), sound, smell, etc.

E) Loss Prevention
Consideration to budget for key items like electronic article surveillance (EAS) systems, safety mirrors, cameras etc.

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10) Is the lease signed and if so what allowances have been offered to you? (if any)

Thank you for taking the time to complete this pre-plan questionnaire. Once you have sent the document back to beRETAILsavvy, the next step will be a 15 to 30 minute phone interview with a design and development specialist.